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Titolo:
The search for strategic advantage from the World Wide Web
Autore:
Lederer, AL; Mirchandani, DA; Sims, K;
Indirizzi:
Univ Kentucky, Gatton Coll Business & Econ, Lexington, KY 40506 USA Univ Kentucky Lexington KY USA 40506 ness & Econ, Lexington, KY 40506 USA Grand Valley State Univ, Seidman Sch Business, Allendale, MI 49401 USA Grand Valley State Univ Allendale MI USA 49401 s, Allendale, MI 49401 USA Cumberland Coll, Williamsburg, KY USA Cumberland Coll Williamsburg KY USA umberland Coll, Williamsburg, KY USA
Titolo Testata:
INTERNATIONAL JOURNAL OF ELECTRONIC COMMERCE
fascicolo: 4, volume: 5, anno: 2001,
pagine: 117 - 133
SICI:
1086-4415(200122)5:4<117:TSFSAF>2.0.ZU;2-X
Fonte:
ISI
Lingua:
ENG
Soggetto:
SUSTAINED COMPETITIVE ADVANTAGE; INFORMATION TECHNOLOGY; SYSTEMS; PRODUCTIVITY; PERFORMANCE; DETERMINANTS; INVESTMENT; INSTRUMENT; INDUSTRY; MODEL;
Keywords:
competitiveness; planning; strategic advantage; structural equation modeling;
Tipo documento:
Article
Natura:
Periodico
Settore Disciplinare:
Social & Behavioral Sciences
--discip_BC--
Citazioni:
58
Recensione:
Indirizzi per estratti:
Indirizzo: Lederer, AL Univ Kentucky, Gatton Coll Business & Econ, Lexington, KY 40506 USA Univ Kentucky Lexington KY USA 40506 Lexington, KY 40506 USA
Citazione:
A.L. Lederer et al., "The search for strategic advantage from the World Wide Web", INT J EL C, 5(4), 2001, pp. 117-133

Abstract

The rapid growth of the World Wide Web has opened up a new avenue for companies to market products and services and to disseminate information. Two hundred and twelve companies responded to an e-mail survey about their reasons for conducting business on a Web shopping moll. Most of them were seeking to create strategic advantage. A structural equation model is consistent with the view that they expected to create strategic advantage through improved customer relations resulting from greater business efficiency and better information access and flexibility. The research (1) underscores the significance of improved customer relations as a predictor of Web-based strategic advantage, (2) highlights the importance of information access, information Flexibility, and business efficiency in contrast to alignment, information quality, communications efficiency, and systems development efficiency in the Web-based improvement of customer relations, (3) confirms and extends a framework for future study, and (4) stimulates future study about how the Web can enhance competitiveness.

ASDD Area Sistemi Dipartimentali e Documentali, Università di Bologna, Catalogo delle riviste ed altri periodici
Documento generato il 27/11/20 alle ore 22:34:25