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Titolo:
The destination attribute management model: an empirical application to Bintan, Indonesia
Autore:
Litvin, SW; Ling, SNS;
Indirizzi:
Nanyang Technol Univ, Nanyang Business Sch, Singapore 639798, Singapore Nanyang Technol Univ Singapore Singapore 639798 gapore 639798, Singapore
Titolo Testata:
TOURISM MANAGEMENT
fascicolo: 5, volume: 22, anno: 2001,
pagine: 481 - 492
SICI:
0261-5177(200110)22:5<481:TDAMMA>2.0.ZU;2-L
Fonte:
ISI
Lingua:
ENG
Soggetto:
IMAGE;
Keywords:
Bintan; destination management; gap analysis; importance-performance analysis; Indonesian tourism;
Tipo documento:
Article
Natura:
Periodico
Settore Disciplinare:
Social & Behavioral Sciences
--discip_BC--
Citazioni:
49
Recensione:
Indirizzi per estratti:
Indirizzo: Litvin, SW Nanyang Technol Univ, Nanyang Business Sch, B2A-26 Nanyang Ave,Singapore 639798, Singapore Nanyang Technol Univ B2A-26 Nanyang Ave Singapore Singapore 639798
Citazione:
S.W. Litvin e S.N.S. Ling, "The destination attribute management model: an empirical application to Bintan, Indonesia", TOUR MANAGE, 22(5), 2001, pp. 481-492

Abstract

Marketing a destination requires an understanding of vacationer perception. The gap analysis provided by normal pre- and post-visit surveys represents a good starting point in evaluating how the visitor feels about the destination, but yields only part of the story. This paper suggests that two additional gaps should be evaluated: the gap between the general public and the purchaser, and that which exists between one-time and repeat visitors. Using Bintan Resorts, Indonesia, a relatively new self-contained resort development near Singapore, this paper provides a tool for evaluating these gaps, and at the same time provides an interesting view of Bintan, a destination that has set its sights upon becoming the "Hawaii of the Orient" (Yeow, [Singapore] The Straits Times 17 September 1993, Money Section 47). (C) 2001Elsevier Science Ltd. All rights reserved.

ASDD Area Sistemi Dipartimentali e Documentali, Università di Bologna, Catalogo delle riviste ed altri periodici
Documento generato il 05/04/20 alle ore 09:28:35