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Titolo:
Addressing cultural orientations in fear appeals: Promoting AIDS-protective behaviors among Mexican immigrant and African American adolescents and American and Taiwanese college students
Autore:
Murray-Johnson, L; Witte, K; Liu, WY; Hubbell, AP; Sampson, J; Morrison, K;
Indirizzi:
Ohio State Univ, Sch Journalism & Commun, Columbus, OH 43210 USA Ohio State Univ Columbus OH USA 43210 sm & Commun, Columbus, OH 43210 USA Michigan State Univ, Dept Commun, E Lansing, MI 48824 USA Michigan State Univ E Lansing MI USA 48824 ommun, E Lansing, MI 48824 USA Shih Hsin Univ Wen Shan Dist, Taipei, Taiwan Shih Hsin Univ Wen Shan DistTaipei Taiwan en Shan Dist, Taipei, Taiwan New Mexico State Univ, Las Cruces, NM 88003 USA New Mexico State Univ LasCruces NM USA 88003 v, Las Cruces, NM 88003 USA Cornelia Connelly High Sch, Anaheim, CA USA Cornelia Connelly High Sch Anaheim CA USA elly High Sch, Anaheim, CA USA
Titolo Testata:
JOURNAL OF HEALTH COMMUNICATION
fascicolo: 4, volume: 6, anno: 2001,
pagine: 335 - 358
SICI:
1081-0730(200110/12)6:4<335:ACOIFA>2.0.ZU;2-I
Fonte:
ISI
Lingua:
ENG
Soggetto:
MOTIVATION THEORY; INDIVIDUALISM-COLLECTIVISM; ATTITUDE-CHANGE; PREVENTION; COMPONENTS; RISK; SELF; COMMUNICATION; HISPANICS; EFFICACY;
Tipo documento:
Article
Natura:
Periodico
Settore Disciplinare:
Social & Behavioral Sciences
Citazioni:
62
Recensione:
Indirizzi per estratti:
Indirizzo: Murray-Johnson, L Ohio State Univ, Sch Journalism & Commun, 3026 Derby Hall,154 N Oral Mall,Columbus, OH 43210 USA Ohio State Univ 3026 Derby Hall,154 N Oral Mall Columbus OH USA 43210
Citazione:
L. Murray-Johnson et al., "Addressing cultural orientations in fear appeals: Promoting AIDS-protective behaviors among Mexican immigrant and African American adolescents and American and Taiwanese college students", J HEAL COMM, 6(4), 2001, pp. 335-358

Abstract

Fear appeals threatening the individual have been shown to be powerful persuasive devices in the cultures where they have been studied. However, mostfear appeal research has been conducted with members of individualist cultures. Individualist cultures place self-needs above group concerns, while collectivist cultures place group needs above self-concerns. Little is knownabout the effectiveness of fear appeals (or other persuasive strategies) in collectivist cultures. Two studies assessed the effectiveness of AIDS-prevention fear appeals threatening the self versus fear appeals threatening the group (i.e., family) on members of individualist and collectivist cultures. The first study focuses on African American and Mexican immigrant junior high school youth. The second study focuses on U.S. and Taiwanese collegeundergraduates. The results indicated that fear appeals should address cultural orientation (i.e., individualist versus collectivist orientation) to achieve maximum effectiveness. The results also indicate that one cannot assume cultural orientation based on ethnicity.

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Documento generato il 29/09/20 alle ore 19:44:47