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Titolo:
The semantics of anchoring
Autore:
Mussweiler, T; Strack, F;
Indirizzi:
Univ Wurzburg, D-97070 Wurzburg, Germany Univ Wurzburg Wurzburg Germany D-97070 rzburg, D-97070 Wurzburg, Germany
Titolo Testata:
ORGANIZATIONAL BEHAVIOR AND HUMAN DECISION PROCESSES
fascicolo: 2, volume: 86, anno: 2001,
pagine: 234 - 255
SICI:
0749-5978(200111)86:2<234:TSOA>2.0.ZU;2-X
Fonte:
ISI
Lingua:
ENG
Soggetto:
SELECTIVE ACCESSIBILITY MODEL; CATEGORY ACCESSIBILITY; JUDGMENT; CONSEQUENCES; APPLICABILITY; INFORMATION; UNCERTAINTY; KNOWLEDGE; BEHAVIOR; TASKS;
Tipo documento:
Article
Natura:
Periodico
Settore Disciplinare:
Social & Behavioral Sciences
--discip_BC--
Citazioni:
46
Recensione:
Indirizzi per estratti:
Indirizzo: Mussweiler, T Univ Wurzburg, Rontgenring 10, D-97070 Wurzburg, Germany Univ Wurzburg Rontgenring 10 Wurzburg Germany D-97070 rmany
Citazione:
T. Mussweiler e F. Strack, "The semantics of anchoring", ORGAN BEHAV, 86(2), 2001, pp. 234-255

Abstract

Previous research has demonstrated that judgmental anchoring effects-the assimilation of a numeric estimate to a previously considered standard-are semantic in nature. They result because the semantic knowledge about the target object that is activated during the comparison with the anchor influences the absolute judgment. In addition to this semantic influence, the numeric anchor value itself may also yield an effect under specific conditions. The present research was designed to examine the relative strength of both mechanisms and explore their boundary conditions. Studies 1 and 2 demonstrate that semantic anchoring effects are more potent than purely numeric effects. Study 3 further suggests that purely numeric effects only operate if accessible semantic knowledge is inapplicable to the critical judgment so that semantic influences are incapacitated. The implications of these findings are discussed from the perspective of an integrative model which differentiates between two stages of anchoring. Whereas purely numeric influences appear to be limited to the stage of anchor selection, the actual comparisonwith the target involves more elaborate semantic processes. (C) 2001 Academic Press.

ASDD Area Sistemi Dipartimentali e Documentali, Università di Bologna, Catalogo delle riviste ed altri periodici
Documento generato il 11/07/20 alle ore 20:49:49