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Titolo:
Impact evaluation of a folate education campaign with and without the use of a health claim
Autore:
Williams, P; McHenery, J; McMahon, A; Anderson, H;
Indirizzi:
Univ Wollongong, Dept Biomed Sci, Wollongong, NSW 2522, Australia Univ Wollongong Wollongong NSW Australia 2522 ongong, NSW 2522, Australia
Titolo Testata:
AUSTRALIAN AND NEW ZEALAND JOURNAL OF PUBLIC HEALTH
fascicolo: 5, volume: 25, anno: 2001,
pagine: 396 - 404
SICI:
1326-0200(200110)25:5<396:IEOAFE>2.0.ZU;2-Q
Fonte:
ISI
Lingua:
ENG
Soggetto:
NEURAL-TUBE DEFECTS; FOLIC-ACID; WESTERN-AUSTRALIA; KNOWLEDGE; HOMOCYSTEINE; PREVENTION; PROMOTION; WOMEN;
Tipo documento:
Article
Natura:
Periodico
Settore Disciplinare:
Social & Behavioral Sciences
Citazioni:
33
Recensione:
Indirizzi per estratti:
Indirizzo: Williams, P Univ Wollongong, Dept Biomed Sci, Wollongong, NSW 2522, Australia Univ Wollongong Wollongong NSW Australia 2522 2522, Australia
Citazione:
P. Williams et al., "Impact evaluation of a folate education campaign with and without the use of a health claim", AUS NZ J PU, 25(5), 2001, pp. 396-404

Abstract

Objective: To measure the impact of a Kellogg/Northcott Society multimediafolate education campaign, run nationally from July 1998 to June 1999, with and without the use of health claims. Method. Three national telephone surveys of more than 500 Australian womenaged 18-44 in July and November 1998 and May 1999. Results: Awareness of the role of folate in the prevention of birth defects rose from 21% at baseline to 29% in November 1998 and 44% in May 1999. Awareness of the recommendation to take folate before pregnancy rose by 8% inthe first six months of the campaign (without health claims) and by 22% inthe second half (when health claims were incorporated). At the end of the campaign, the foods most commonly cited as sources of folate were leafy green vegetables (72%), breakfast cereals (70%), fruit (41%) and bread (40%). Conclusion: Inclusion of a specific health claim explaining the role of folate in preventing birth defects appeared to increase the impact of the folate education campaign. Implications: Changing food regulations to permit health claims may increase the impact of health promotion campaigns involving industry partnerships. Future folate programs should target young women (aged 18-24), those in rural areas and those on lower incomes.

ASDD Area Sistemi Dipartimentali e Documentali, Università di Bologna, Catalogo delle riviste ed altri periodici
Documento generato il 27/10/20 alle ore 11:08:44