Catalogo Articoli (Spogli Riviste)

OPAC HELP

Titolo:
Tourism image, evaluation variables and after purchase behaviour: inter-relationship
Autore:
Bigne, JE; Sanchez, MI; Sanchez, J;
Indirizzi:
Dept Business Adm, Juan Jose Renau Piqueras, Valencia 46022, Spain Dept Business Adm Valencia Spain 46022 u Piqueras, Valencia 46022, Spain Florida Univ, Dept Mkt, Valencia 46470, Spain Florida Univ Valencia Spain 46470 Univ, Dept Mkt, Valencia 46470, Spain Univ Jaume I, Dept Business Adm & Mkt, Castellon De La Plana 12080, Spain Univ Jaume I Castellon De La Plana Spain 12080 De La Plana 12080, Spain
Titolo Testata:
TOURISM MANAGEMENT
fascicolo: 6, volume: 22, anno: 2001,
pagine: 607 - 616
SICI:
0261-5177(200112)22:6<607:TIEVAA>2.0.ZU;2-X
Fonte:
ISI
Lingua:
ENG
Soggetto:
SERVICE QUALITY; CUSTOMER SATISFACTION; CONSUMER PERCEPTIONS; MODEL; PROFITABILITY; REEXAMINATION; DETERMINANTS; CONSEQUENCES; DECISIONS; EXTENSION;
Keywords:
tourism image; perceived quality; satisfaction; intention to return; willingness to recommend; structural equation model;
Tipo documento:
Article
Natura:
Periodico
Settore Disciplinare:
Social & Behavioral Sciences
--discip_BC--
Citazioni:
85
Recensione:
Indirizzi per estratti:
Indirizzo: Bigne, JE Dept Business Adm, Juan Jose Renau Piqueras, Edifici Departmental Oriental,Avgda Terongers S-N, Valencia 46022, Spain Dept Business Adm Edifici Departmental Oriental,Avgda Terongers S-N Valencia Spain 46022
Citazione:
J.E. Bigne et al., "Tourism image, evaluation variables and after purchase behaviour: inter-relationship", TOUR MANAGE, 22(6), 2001, pp. 607-616

Abstract

Numerous authors have pointed out the influence of tourism image on consumer behaviour, Tourism image will also exercise some influence on the quality perceived by tourists and on the satisfaction obtained from the holiday experience. This paper focuses on the relationship between the image of a destination as perceived by tourists and their behavioural intentions, and between that same image and the post-purchase evaluation of the stay. We willalso examine the relationship between quality and satisfaction and betweenthese variables and the tourist's behaviour variables. We place the accenton a joint analysis of these relationships, using a structural equation model. The results of the empirical study show that tourism image is a directantecedent of perceived quality, satisfaction, intention to return and willingness to recommend the destination. The role of image as a key factor indestination marketing is thus confirmed. With reference to the other relationships, on the one hand, it is confirmed that quality has a positive influence on satisfaction and intention to return and that satisfaction determines the willingness to recommend the destination. However, the influence ofquality on 'willingness to recommend' and the influence of satisfaction on'intention to return' cannot be corroborated. In this sense, further research could be necessary. (C) 2001 Elsevier Science Ltd. All rights reserved.

ASDD Area Sistemi Dipartimentali e Documentali, Università di Bologna, Catalogo delle riviste ed altri periodici
Documento generato il 11/07/20 alle ore 16:44:17