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Titolo:
Predicting selection and activity in television genre viewing
Autore:
Hawkins, RP; Pingree, S; Hitchon, J; Gorham, BW; Kannaovakun, P; Gilligan, E; Radler, B; Kolbeins, GH; Schmidt, T;
Indirizzi:
Univ Wisconsin, Sch Journalism & Mass Commun, Madison, WI 53706 USA Univ Wisconsin Madison WI USA 53706 & Mass Commun, Madison, WI 53706 USA Syracuse Univ, Dept Commun, Syracuse, NY 13244 USA Syracuse Univ SyracuseNY USA 13244 , Dept Commun, Syracuse, NY 13244 USA Colorado State Univ, Dept Journalism & Tech Commun, Ft Collins, CO 80523 USA Colorado State Univ Ft Collins CO USA 80523 mun, Ft Collins, CO 80523 USA Univ Iceland, Fac Social Sci, IS-101 Reykjavik, Iceland Univ Iceland Reykjavik Iceland IS-101 ial Sci, IS-101 Reykjavik, Iceland
Titolo Testata:
MEDIA PSYCHOLOGY
fascicolo: 3, volume: 3, anno: 2001,
pagine: 237 - 263
SICI:
1521-3269(2001)3:3<237:PSAAIT>2.0.ZU;2-L
Fonte:
ISI
Lingua:
ENG
Soggetto:
AUDIENCE ACTIVITY; GRATIFICATIONS; INVOLVEMENT; PERSONALITY; MOTIVATIONS; COGNITION; PATTERNS; SEEKING;
Tipo documento:
Article
Natura:
Periodico
Settore Disciplinare:
Social & Behavioral Sciences
Arts & Humanities
Citazioni:
43
Recensione:
Indirizzi per estratti:
Indirizzo: Hawkins, RP Univ Wisconsin, Sch Journalism & Mass Commun, 821 Univ Ave, Madison, WI 53706 USA Univ Wisconsin 821 Univ Ave Madison WI USA 53706 WI 53706 USA
Citazione:
R.P. Hawkins et al., "Predicting selection and activity in television genre viewing", MEDIA PSYCH, 3(3), 2001, pp. 237-263

Abstract

"Active" television viewing has meant (among other things) selective exposure to types of content, attention to that content, and several different kinds of other activities during viewing itself. This study argues that suchmeanings are differently predicted by three types of predictors (individuals' gratifications sought from different television genres, their expertisewith these genres, and their need for cognition), and also vary by genre. Two different instrumental reasons for viewing (mood and content preference) both predicted selective viewing and thinking while viewing, but only content preference predicted attentive viewing. Casual reasons for viewing were related to less viewing and more channel surfing behavior Need for cognition was unrelated to variation in genre viewing, but it was related in differing but sensible ways to attention to different genres. These results support the utility of genre in differentiating processes intelevision viewing and further argue for making a number of distinctions in research: between genres, between gratifications, between gratifications and other predictors, and between selective viewing and during-viewing activities.

ASDD Area Sistemi Dipartimentali e Documentali, Università di Bologna, Catalogo delle riviste ed altri periodici
Documento generato il 21/07/18 alle ore 03:50:58