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Titolo:
Personal communication networks and the effects of an entertainment-education radio soap opera in Tanzania
Autore:
Mohammed, S;
Indirizzi:
Marist Coll, Sch Commun & Arts, Dept Multimedia, Poughkeepsie, NY 12603 USA Marist Coll Poughkeepsie NY USA 12603 timedia, Poughkeepsie, NY 12603 USA
Titolo Testata:
JOURNAL OF HEALTH COMMUNICATION
fascicolo: 2, volume: 6, anno: 2001,
pagine: 137 - 154
SICI:
1081-0730(2001)6:2<137:PCNATE>2.0.ZU;2-K
Fonte:
ISI
Lingua:
ENG
Soggetto:
CONTRACEPTIVE CHOICE; MASS-MEDIA; KNOWLEDGE; ATTITUDES; JOURNALS; BEHAVIOR; CORE;
Tipo documento:
Article
Natura:
Periodico
Settore Disciplinare:
Social & Behavioral Sciences
Citazioni:
50
Recensione:
Indirizzi per estratti:
Indirizzo: Mohammed, S Marist Coll, Sch Commun & Arts, Dept Multimedia, Poughkeepsie,NY 12603 USA Marist Coll Poughkeepsie NY USA 12603 ghkeepsie, NY 12603 USA
Citazione:
S. Mohammed, "Personal communication networks and the effects of an entertainment-education radio soap opera in Tanzania", J HEAL COMM, 6(2), 2001, pp. 137-154

Abstract

The personal networks of listeners and nonlisteners to an entertainment-education radio soap opera in Tanzania are examined to determine the effects of interpersonal discussion of the soap opera's educational themes of family planning and HIV prevention. Listeners are more likely to discuss these two educational issues in their personal communication networks and are alsomore likely to have other listeners to the radio program in their personalcommunication networks. Respondents demonstrate a relatively high degree of homophily with their network painters and are more likely to discuss matters arising from the radio program with their network partners who are of similar tribal membership, religious affiliation, and gender, and those who are equally or more highly educated than themselves.

ASDD Area Sistemi Dipartimentali e Documentali, Università di Bologna, Catalogo delle riviste ed altri periodici
Documento generato il 04/04/20 alle ore 12:03:26