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Titolo:
Television exposure, perceived realism, and exemplar accessibility in the social judgment process
Autore:
Busselle, RW;
Indirizzi:
Washington State Univ, Murrow Sch Commun, Pullman, WA 99164 USA WashingtonState Univ Pullman WA USA 99164 Commun, Pullman, WA 99164 USA
Titolo Testata:
MEDIA PSYCHOLOGY
fascicolo: 1, volume: 3, anno: 2001,
pagine: 43 - 67
SICI:
1521-3269(2001)3:1<43:TEPRAE>2.0.ZU;2-0
Fonte:
ISI
Lingua:
ENG
Soggetto:
CONSTRUCT ACCESSIBILITY; PSYCHOLOGICAL PROCESSES; COGNITIVE-PROCESSES; CULTIVATION; REPRESENTATION; AVAILABILITY; INFORMATION; PERCEPTIONS; FREQUENCY; MEMORY;
Tipo documento:
Article
Natura:
Periodico
Settore Disciplinare:
Social & Behavioral Sciences
Arts & Humanities
Citazioni:
59
Recensione:
Indirizzi per estratti:
Indirizzo: Busselle, RW Washington State Univ, Murrow Sch Commun, Pullman, WA 99164 USA Washington State Univ Pullman WA USA 99164 man, WA 99164 USA
Citazione:
R.W. Busselle, "Television exposure, perceived realism, and exemplar accessibility in the social judgment process", MEDIA PSYCH, 3(1), 2001, pp. 43-67

Abstract

This article explores the role of exemplar accessibility in Shrum's (1996)heuristic processing model of cultivation effects. Specifically, the studytested whether television exposure and perceived realism of television would predict the accessibility of examples of constructs frequently portrayedon television. Participants (197) completed a survey measuring television exposure. perceived realism of television, and demographics. Six weeks later they were divided into two experimental conditions. Condition 1 participants answered social judgment questions and then performed an exemplar accessibility task. Condition 2 participants performed the exemplar accessibility task then made social judgments. As predicted by the model, participants who answered social judgment questions first exhibited a cultivation effect. Those who performed the exemplar accessibility task first did not. Also, measures of perceived realism of television predicted accessibility of examples (Black doctors, shootings, and extramarital affairs). Mere exposure totelevision did not predict the accessibility of examples as predicted. Results suggest that perceived realism of television content may play a role in the heuristic process llinking television exposure and social judgments. Limitations are discussed, and suggestions for future research are offered.

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Documento generato il 28/01/20 alle ore 21:53:58