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Titolo:
The economic leverage of the virtual community
Autore:
Balasubramanian, S; Mahajan, V;
Indirizzi:
Univ Texas, Ctr Customer Insight, Austin, TX 78712 USA Univ Texas Austin TX USA 78712 Ctr Customer Insight, Austin, TX 78712 USA Univ Texas, Grad Sch Business, Austin, TX 78712 USA Univ Texas Austin TX USA 78712 s, Grad Sch Business, Austin, TX 78712 USA
Titolo Testata:
INTERNATIONAL JOURNAL OF ELECTRONIC COMMERCE
fascicolo: 3, volume: 5, anno: 2001,
pagine: 103 - 138
SICI:
1086-4415(200121)5:3<103:TELOTV>2.0.ZU;2-N
Fonte:
ISI
Lingua:
ENG
Soggetto:
NETWORKS; CONTRAST; CHOICE;
Keywords:
economics of communities; individuals in communities; social exchange; virtual communities;
Tipo documento:
Article
Natura:
Periodico
Settore Disciplinare:
Social & Behavioral Sciences
--discip_BC--
Citazioni:
77
Recensione:
Indirizzi per estratti:
Indirizzo: Balasubramanian, S Univ Texas, Ctr Customer Insight, Austin, TX 78712 USA Univ Texas Austin TX USA 78712 t, Austin, TX 78712 USA
Citazione:
S. Balasubramanian e V. Mahajan, "The economic leverage of the virtual community", INT J EL C, 5(3), 2001, pp. 103-138

Abstract

The virtual community represents one of the most interesting developments of the information age. There has been much popular discussion of the economic potential of virtual communities, but little empirical evidence of successful economic leverage. Beginning with some background on virtual communities, this article reviews theoretical perspectives applicable to their management and economic leverage, presents an appropriate conceptual frameworkto support such leverage, and concludes with some managerial guidelines for successful implementation. The article's primary thesis is that economic activities associated with the virtual community must not merely concide with its social interactions, but be embedded within them.

ASDD Area Sistemi Dipartimentali e Documentali, Università di Bologna, Catalogo delle riviste ed altri periodici
Documento generato il 05/04/20 alle ore 19:19:58