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Titolo:
Executive insights: Emerging market segments in a transitional economy: A study of urban consumers in China
Autore:
Cui, G; Liu, QM;
Indirizzi:
Lingnan Univ, Dept Mkt & Int Business, Hong Kong, Hong Kong, Peoples R China Lingnan Univ Hong Kong Hong Kong Peoples R China g Kong, Peoples R China Gallup Res Co Ltd, Beijing, Peoples R China Gallup Res Co Ltd Beijing Peoples R China Ltd, Beijing, Peoples R China
Titolo Testata:
JOURNAL OF INTERNATIONAL MARKETING
fascicolo: 1, volume: 9, anno: 2001,
pagine: 84 - 106
SICI:
1069-031X(2001)9:1<84:EIEMSI>2.0.ZU;2-S
Fonte:
ISI
Lingua:
ENG
Soggetto:
STANDARDIZATION;
Tipo documento:
Article
Natura:
Periodico
Settore Disciplinare:
Social & Behavioral Sciences
--discip_BC--
Citazioni:
31
Recensione:
Indirizzi per estratti:
Indirizzo: Cui, G Lingnan Univ, Dept Mkt & Int Business, Hong Kong, Hong Kong, Peoples R China Lingnan Univ Hong Kong Hong Kong Peoples R China Peoples R China
Citazione:
G. Cui e Q.M. Liu, "Executive insights: Emerging market segments in a transitional economy: A study of urban consumers in China", J INT MARK, 9(1), 2001, pp. 84-106

Abstract

How to integrate the emerging consumer segments in transitional economies into multinational corporations' global marketing strategies presents a significant challenge. An analysis of China's urban consumers based on a 1997 national survey reveals several market segments that are distinctive in their demographics, psychographics, lifestyles, media usage, and consumption patterns. The findings suggest that multinational corporations need to adaptto the local market conditions in China and other transitional economies.

ASDD Area Sistemi Dipartimentali e Documentali, Università di Bologna, Catalogo delle riviste ed altri periodici
Documento generato il 04/04/20 alle ore 12:24:00