Catalogo Articoli (Spogli Riviste)

OPAC HELP

Titolo:
Fromm's marketing character and Rokeach values
Autore:
Saunders, S;
Indirizzi:
Univ Newcastle, Newcastle, NSW 2308, Australia Univ Newcastle Newcastle NSW Australia 2308 ewcastle, NSW 2308, Australia
Titolo Testata:
SOCIAL BEHAVIOR AND PERSONALITY
fascicolo: 2, volume: 29, anno: 2001,
pagine: 191 - 195
SICI:
0301-2212(2001)29:2<191:FMCARV>2.0.ZU;2-5
Fonte:
ISI
Lingua:
ENG
Keywords:
Fromm; marketing character; values;
Tipo documento:
Article
Natura:
Periodico
Settore Disciplinare:
Social & Behavioral Sciences
Citazioni:
14
Recensione:
Indirizzi per estratti:
Indirizzo: Saunders, S POB 382, The Junction, NSW 2291, Australia POB 382 The Junction NSW Australia 2291 , NSW 2291, Australia
Citazione:
S. Saunders, "Fromm's marketing character and Rokeach values", SOC BEH PER, 29(2), 2001, pp. 191-195

Abstract

The twentieth century is notable for the widespread growth of market-driven economies which have been associated with dramatic shifts in values both within and across cultures. The present study (N = 101) aimed to assess therelationship between a measure of Fromm's (1955) marketing character (the SCOI) and Rokeach values. The hypothesis that the Rokeach value 'Equality' would be ranked low when considered in terms of scores on the SCOI was supported, suggesting that social comparisons made in the consumer domain are made with the aim of determining relative success or failure rather than equality.

ASDD Area Sistemi Dipartimentali e Documentali, Università di Bologna, Catalogo delle riviste ed altri periodici
Documento generato il 28/10/20 alle ore 17:48:31