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Titolo:
An exploratory look at Fromm's marketing character and individualism/collectivism
Autore:
Saunders, S; Munro, D;
Indirizzi:
Univ Newcastle, Newcastle, NSW 2308, Australia Univ Newcastle Newcastle NSW Australia 2308 ewcastle, NSW 2308, Australia
Titolo Testata:
SOCIAL BEHAVIOR AND PERSONALITY
fascicolo: 2, volume: 29, anno: 2001,
pagine: 153 - 157
SICI:
0301-2212(2001)29:2<153:AELAFM>2.0.ZU;2-0
Fonte:
ISI
Lingua:
ENG
Keywords:
Fromm; individualism; collectivism;
Tipo documento:
Article
Natura:
Periodico
Settore Disciplinare:
Social & Behavioral Sciences
Citazioni:
11
Recensione:
Indirizzi per estratti:
Indirizzo: Saunders, S POB 382, The Junction, NSW, Australia POB 382 The Junction NSW Australia Junction, NSW, Australia
Citazione:
S. Saunders e D. Munro, "An exploratory look at Fromm's marketing character and individualism/collectivism", SOC BEH PER, 29(2), 2001, pp. 153-157

Abstract

Instruments designed to measure Fromm's marketing character (SCOI; Saunders & Munro, 2000) and the vertical and horizontal dimensions of Individualism and Collectivism (Singelis, Triandis, Bhawuk & Gelfand, 1995) were administered to 167 Ss. The hypothesis that scores on the SCOI would be positively correlated with Vertical Individualism was supported. However, there was only partial support for the hypothesis that scores on the SCOI would be positively correlated with Individualism, as the SCOI scores had the same relationship with Collectivism - which was unexpected.

ASDD Area Sistemi Dipartimentali e Documentali, Università di Bologna, Catalogo delle riviste ed altri periodici
Documento generato il 09/08/20 alle ore 23:04:47