Catalogo Articoli (Spogli Riviste)

OPAC HELP

Titolo:
EVALUATION OF A SUPERMARKET INTERVENTION TO INCREASE CONSUMPTION OF FRUITS AND VEGETABLES
Autore:
KRISTAL AR; GOLDENHAR L; MULDOON J; MORTON RF;
Indirizzi:
FRED HUTCHINSON CANC RES CTR,CANC PREVENT RES PROGRAM,1124 COLUMBIA,MP-702 SEATTLE WA 98104 UNIV WASHINGTON SEATTLE WA 98195 NIOSH CINCINNATI OH 45226 MERCY FDN DES MOINES IA 00000
Titolo Testata:
American journal of health promotion
fascicolo: 6, volume: 11, anno: 1997,
pagine: 422 - 425
SICI:
0890-1171(1997)11:6<422:EOASIT>2.0.ZU;2-B
Fonte:
ISI
Lingua:
ENG
Soggetto:
BEHAVIOR;
Keywords:
FOOD HABITS; HEALTH PROMOTION; INTERVENTION STUDIES; FRUIT; VEGETABLES;
Tipo documento:
Article
Natura:
Periodico
Settore Disciplinare:
Physical, Chemical & Earth Sciences
Citazioni:
10
Recensione:
Indirizzi per estratti:
Citazione:
A.R. Kristal et al., "EVALUATION OF A SUPERMARKET INTERVENTION TO INCREASE CONSUMPTION OF FRUITS AND VEGETABLES", American journal of health promotion, 11(6), 1997, pp. 422-425

Abstract

Purpose. The purpose of this study was to evaluate whether a supermarket point-of-purchase intervention could increase shoppers' consumption of fruits and vegetables. Methods. Eight supermarkets in rural Iowa were randomized to receive either an 8-month intervention or no intervention. The intervention consisted of (1) one-page supermarket flyers that identified fruits and vegetables on sale, gave recipes and menu ideas for using sale foods, and gave a store coupon worth 50 cents toward the purchase of any fruit or vegetable; (2) store signage to identify fruits and vegetables featured on the flyer; and (3) consciousness raising activities such as food demonstrations and nutrition related signage. Evaluation war based on exit interviews and take-home surveys,competed by random samples of 120 shoppers from each store at baseline and approximately 1-year post randomization. Results. At follow-up, 42.9% of intervention store shoppers and 6.5% of control shoppers recalled seeing the intervention flyer. Thirty-six percent of interventionshoppers had used a 50-cent coupon and 18% had used a recipe. Approximately 70% of all shoppers had purchased fruits or vegetables on the day they were interviewed, which did not differ between intervention and control stores. Compared to change in control shoppers, there was a borderline statistically significant 8.4 percentage point increase (p < .07) in the percentage of intervention store shoppers in the action or maintenance stages of dietary change, but there was no corresponding increase in fruit and vegetable consumption. Discussion. Studies to test point-of-purchase interventions are difficult to design, implement, and evaluate. More powerful interventions are probably necessary toinduce shoppers to purchase and consume more fruits and vegetables.

ASDD Area Sistemi Dipartimentali e Documentali, Università di Bologna, Catalogo delle riviste ed altri periodici
Documento generato il 02/12/20 alle ore 04:43:30