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Titolo:
Uncovering cultural differences in choice behaviour between Samoan and NewZealand consumers: a case study with apples
Autore:
Jaeger, SR;
Indirizzi:
Hort & Food Res Inst New Zealand Ltd, Mt Albert Res Ctr, Auckland, New Zealand Hort & Food Res Inst New Zealand Ltd Auckland New Zealand , New Zealand
Titolo Testata:
FOOD QUALITY AND PREFERENCE
fascicolo: 5, volume: 11, anno: 2000,
pagine: 405 - 417
SICI:
0950-3293(200009)11:5<405:UCDICB>2.0.ZU;2-Q
Fonte:
ISI
Lingua:
ENG
Soggetto:
INDIVIDUALISM-COLLECTIVISM; ADVERTISING APPEALS; CONJOINT-ANALYSIS; VALUES; FOOD; CONSUMPTION; PERSUASION; COUNTRIES; TRIAL; SELF;
Keywords:
individualism-collectivism construct; Pacific Islands/Polynesia; choice-based conjoint analysis; product label information; appropriateness of use;
Tipo documento:
Article
Natura:
Periodico
Settore Disciplinare:
Agriculture,Biology & Environmental Sciences
Citazioni:
65
Recensione:
Indirizzi per estratti:
Indirizzo: Jaeger, SR Hort & Food Res Inst New Zealand Ltd, Mt Albert Res Ctr, Private Bag 92169, Auckland, New Zealand Hort & Food Res Inst New Zealand Ltd Private Bag 92169 Auckland New Zealand
Citazione:
S.R. Jaeger, "Uncovering cultural differences in choice behaviour between Samoan and NewZealand consumers: a case study with apples", FOOD QUAL P, 11(5), 2000, pp. 405-417

Abstract

Choice behaviour for a hypothetical apple product with varying label information was explored using choice-based conjoint analysis. A systematic effect on choice of describing the product as suitable for use 'at home' vs. 'on the move' was established. In accord with the general individualist orientation of New Zealand consumers, products described as suitable for use 'onthe move' were associated with positive utility. In comparison, the Samoanconsumers, who were resident in New Zealand, also perceived 'at home' as an appropriate eating location. Contrary to expectations, no effect on choice of targeting the product at 'you' vs. 'the family' or characterising the product as a 'new' vs. 'traditional' snack was established. Possible reasons for the lack of effect of these two types of product information are discussed, including shortcomings of the individualism-collectivist construct that was used to measure cultural orientation. (C) 2000 Elsevier Science Ltd. All rights reserved.

ASDD Area Sistemi Dipartimentali e Documentali, Università di Bologna, Catalogo delle riviste ed altri periodici
Documento generato il 23/09/20 alle ore 05:09:03