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Titolo:
Adapting Triandis's model of subjective culture and social behavior relations to consumer behavior
Autore:
Lee, JA;
Indirizzi:
Univ Hawaii Manoa, Coll Business Adm, Dept Mkt, Honolulu, HI 96822 USA Univ Hawaii Manoa Honolulu HI USA 96822 Dept Mkt, Honolulu, HI 96822 USA
Titolo Testata:
JOURNAL OF CONSUMER PSYCHOLOGY
fascicolo: 2, volume: 9, anno: 2000,
pagine: 117 - 126
SICI:
1057-7408(2000)9:2<117:ATMOSC>2.0.ZU;2-C
Fonte:
ISI
Lingua:
ENG
Soggetto:
INDIVIDUALISM-COLLECTIVISM; PERSUASION; DIMENSIONS; VARIABLES; INGROUP; SELF;
Tipo documento:
Article
Natura:
Periodico
Settore Disciplinare:
Social & Behavioral Sciences
Citazioni:
31
Recensione:
Indirizzi per estratti:
Indirizzo: Lee, JA Univ Hawaii Manoa, Coll Business Adm, Dept Mkt, 2404 Maile Way,C303, Honolulu, HI 96822 USA Univ Hawaii Manoa 2404 Maile Way,C303 Honolulu HIUSA 96822 22 USA
Citazione:
J.A. Lee, "Adapting Triandis's model of subjective culture and social behavior relations to consumer behavior", J CONSUM PS, 9(2), 2000, pp. 117-126

Abstract

This article develops and tests a framework for the investigation of cultural influences on consumer purchasing behavior by examining the psychological processes that intervene. The model is empirically tested with a camera purchase decision survey in Singapore, Korea, I-long Kong, Australia, and the United States. The data analyzed at the pooled, cultural, and individualdifference (i.e., idiocentrism and allocentrism) levels supports the etic nature of the model. In addition, the theory of individualism (idiocentrism) and collectivism (allocentrism) was applied to the model to derive and test specific cross-cultural hypotheses, including the impact of referent past experience and referent expectations and affordability on purchase intentions. At the individual level, it was found that both referent influences and affordability had a stronger influence for the allocentric subsample than for the idiocentric subsample.

ASDD Area Sistemi Dipartimentali e Documentali, Università di Bologna, Catalogo delle riviste ed altri periodici
Documento generato il 20/09/20 alle ore 00:38:33