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Titolo:
Issues and new directions in global consumer psychology
Autore:
Maheswaran, D; Shavitt, S;
Indirizzi:
Univ Illinois, Dept Advertising, Urbana, IL 61801 USA Univ Illinois Urbana IL USA 61801 Dept Advertising, Urbana, IL 61801 USA NYU, Dept Mkt & Int Business, New York, NY 10012 USA NYU New York NY USA 10012 Dept Mkt & Int Business, New York, NY 10012 USA
Titolo Testata:
JOURNAL OF CONSUMER PSYCHOLOGY
fascicolo: 2, volume: 9, anno: 2000,
pagine: 59 - 66
SICI:
1057-7408(2000)9:2<59:IANDIG>2.0.ZU;2-P
Fonte:
ISI
Lingua:
ENG
Soggetto:
REPUBLIC-OF-CHINA; UNITED-STATES; CULTURAL-DIFFERENCES; ADVERTISING APPEALS; PERSUASION; SELF; INDIVIDUALISM; COLLECTIVISM; VALUES;
Tipo documento:
Article
Natura:
Periodico
Settore Disciplinare:
Social & Behavioral Sciences
Citazioni:
53
Recensione:
Indirizzi per estratti:
Indirizzo: Shavitt, S Univ Illinois, Dept Advertising, Urbana, IL 61801 USA Univ Illinois Urbana IL USA 61801 tising, Urbana, IL 61801 USA
Citazione:
D. Maheswaran e S. Shavitt, "Issues and new directions in global consumer psychology", J CONSUM PS, 9(2), 2000, pp. 59-66

Abstract

Although there is growing interest in cultural differences in consumer behavior, focused and systematic consumer research on the topic is still in its infancy. The conceptual and methodological issues that are central to conducting cross-cultural research, including selecting or blending emic and etic research approaches, achieving measurement equivalence, expanding the cultural constructs and geographical regions under investigation, and understanding mediating processes, are addressed. In the process, the progress that has been made in addressing these issues in consumer psychology is reviewed and a number of priorities for future research in this important domainare suggested.

ASDD Area Sistemi Dipartimentali e Documentali, Università di Bologna, Catalogo delle riviste ed altri periodici
Documento generato il 29/09/20 alle ore 21:27:26