Catalogo Articoli (Spogli Riviste)

OPAC HELP

Titolo:
Antecedents and moderators of behavioral intention: Differences between USand Taiwanese students
Autore:
Chiou, JS;
Indirizzi:
Natl Chengchi Univ, Dept Int Trade, Taipei, Taiwan Natl Chengchi Univ Taipei Taiwan i Univ, Dept Int Trade, Taipei, Taiwan
Titolo Testata:
GENETIC SOCIAL AND GENERAL PSYCHOLOGY MONOGRAPHS
fascicolo: 1, volume: 126, anno: 2000,
pagine: 105 - 124
SICI:
8756-7547(200002)126:1<105:AAMOBI>2.0.ZU;2-0
Fonte:
ISI
Lingua:
ENG
Soggetto:
PLANNED BEHAVIOR; SELF-EFFICACY; INDIVIDUALISM; COLLECTIVISM; KNOWLEDGE; ORIENTATION; ATTITUDES; PRODUCT;
Tipo documento:
Article
Natura:
Periodico
Settore Disciplinare:
Social & Behavioral Sciences
Citazioni:
39
Recensione:
Indirizzi per estratti:
Indirizzo: Chiou, JS Natl Chengchi Univ, Dept Int Trade, Taipei, Taiwan Natl ChengchiUniv Taipei Taiwan pt Int Trade, Taipei, Taiwan
Citazione:
J.S. Chiou, "Antecedents and moderators of behavioral intention: Differences between USand Taiwanese students", GENET SOC G, 126(1), 2000, pp. 105-124

Abstract

The purpose of this study was to investigate the relative influence of attitude toward the act, subjective norm, and perceived behavioral control on consumers' purchase intention when consumers possess different levels of product knowledge (subjective and objective). The magnitude of the influence is compared across two different societies (U.S. and Taiwanese). U.S. (N = 295) and Taiwanese (N = 297) college students participated. The results showed that the relative importance of attitude toward the act, subjective norm, and perceived behavioral control in predicting purchase intention variedacross consumers with different levels of product knowledge (subjective orobjective) for the U.S. participants. However, the moderating effect of product knowledge was less profound for the Taiwanese participants.

ASDD Area Sistemi Dipartimentali e Documentali, Università di Bologna, Catalogo delle riviste ed altri periodici
Documento generato il 21/09/20 alle ore 10:38:31