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Titolo:
Health and taste attitudes in the prediction of use frequency and choice between less healthy and more healthy snacks
Autore:
Roininen, K; Tuorila, H;
Indirizzi:
Univ Helsinki, Dept Food Technol, FIN-00014 Helsinki, Finland Univ Helsinki Helsinki Finland FIN-00014 ol, FIN-00014 Helsinki, Finland
Titolo Testata:
FOOD QUALITY AND PREFERENCE
fascicolo: 4-5, volume: 10, anno: 1999,
pagine: 357 - 365
SICI:
0950-3293(199907/09)10:4-5<357:HATAIT>2.0.ZU;2-N
Fonte:
ISI
Lingua:
ENG
Soggetto:
FOOD CRAVINGS; FAT INTAKE; POPULATION; BEHAVIOR;
Tipo documento:
Article
Natura:
Periodico
Settore Disciplinare:
Agriculture,Biology & Environmental Sciences
Citazioni:
19
Recensione:
Indirizzi per estratti:
Indirizzo: Roininen, K Univ Helsinki, Dept Food Technol, POB 27, FIN-00014 Helsinki, Finland Univ Helsinki POB 27 Helsinki Finland FIN-00014 inki, Finland
Citazione:
K. Roininen e H. Tuorila, "Health and taste attitudes in the prediction of use frequency and choice between less healthy and more healthy snacks", FOOD QUAL P, 10(4-5), 1999, pp. 357-365

Abstract

Health and Taste Attitude scales developed by Roininen, Lahteenmaki and Tuorila, (1999). Quantification of consumer attitudes to health and hedonic characteristics of foods. Appetite, in press, were used in predicting choices among a 'healthy' (apple) or an 'unhealthy' (chocolate bar) food for a snack. A total of 144 respondents (15-60 years, mean 32 years of age) first completed Health and Taste Attitude questionnaires and then chose a snack (apple or chocolate bar) as a reward for their participation; these choices were recorded. In the second part of the study 1 week later, the respondentsfirst chose a snack (an apple or chocolate bar) and then rated the pleasantness, healthiness, and use frequency of the snacks. The reported mean use frequency of apples was higher than that of chocolate bar, while in the choice task, subjects chose the chocolate bar more frequently. General health interest and Craving for sweet foods were good predictors of choices in thesimple behavioral task and self-reported use frequencies of the products. Furthermore, Light product interest predicted choices and Using food as a reward predicted the frequency of use. In conclusion, several Health and Taste sub-scales proved to be useful in segmenting consumers. (C) 1999 Elsevier Science Ltd. All rights reserved.

ASDD Area Sistemi Dipartimentali e Documentali, Università di Bologna, Catalogo delle riviste ed altri periodici
Documento generato il 02/07/20 alle ore 22:16:17