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Titolo:
A DYADIC STUDY OF INTERPERSONAL INFORMATION SEARCH
Autore:
GILLY MC; GRAHAM JL; WOLFINBARGER MF; YALE LJ;
Indirizzi:
UNIV CALIF IRVINE IRVINE CA 92717 CALIF STATE UNIV LONG BEACH LONG BEACH CA 90840
Titolo Testata:
Journal of the Academy of Marketing Science
fascicolo: 2, volume: 26, anno: 1998,
pagine: 83 - 100
SICI:
0092-0703(1998)26:2<83:ADSOII>2.0.ZU;2-G
Fonte:
ISI
Lingua:
ENG
Soggetto:
WORD-OF-MOUTH; CONSUMER INFORMATION; PRODUCT CATEGORIES; OPINION LEADERSHIP; EXTERNAL SEARCH; BEHAVIOR; MODEL; AUTOMOBILES; RISK; PERCEPTIONS;
Tipo documento:
Article
Natura:
Periodico
Settore Disciplinare:
Physical, Chemical & Earth Sciences
Citazioni:
69
Recensione:
Indirizzi per estratti:
Citazione:
M.C. Gilly et al., "A DYADIC STUDY OF INTERPERSONAL INFORMATION SEARCH", Journal of the Academy of Marketing Science, 26(2), 1998, pp. 83-100

Abstract

Although interpersonal word-of-mouth communication, by definition, takes place between two people, rarely has the phenomenon of word of mouth been studied using both members of the dyad Building on the literature, this article offers a model of active interpersonal information search that is tested by using a method in which information seeker andsource perceptions were obtained. Source characteristics were important determinants of interpersonal influence, but seeker characteristicsalso played an important role. Interestingly, it proved useful to distinguish between demographic and attitudinal homophily of seeker and source as the former was inversely and the latter directly related to interpersonal influence.

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Documento generato il 05/12/20 alle ore 08:07:32