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Titolo:
Linking communication to innovation success in the financial services industry: a case study analysis
Autore:
Lievens, A; Moenaert, RK; SJegers, R;
Indirizzi:
Free Univ Brussels, Ctr Bedrijfsecon, Brussels, Belgium Free Univ Brussels Brussels Belgium Ctr Bedrijfsecon, Brussels, Belgium
Titolo Testata:
INTERNATIONAL JOURNAL OF SERVICE INDUSTRY MANAGEMENT
fascicolo: 1, volume: 10, anno: 1999,
pagine: 23 - 47
SICI:
0956-4233(1999)10:1<23:LCTISI>2.0.ZU;2-O
Fonte:
ISI
Lingua:
ENG
Soggetto:
RESEARCH-AND-DEVELOPMENT; CROSS-FUNCTIONAL COOPERATION; PRODUCT DEVELOPMENT PROCESS; TECHNOLOGICAL INNOVATION; DEVELOPMENT PROJECT; MODEL; FAILURE; QUALITY; DISTINGUISHES; UNCERTAINTY;
Keywords:
communication; financial innovation; financial services; new product development;
Tipo documento:
Article
Natura:
Periodico
Settore Disciplinare:
Social & Behavioral Sciences
--discip_BC--
Citazioni:
112
Recensione:
Indirizzi per estratti:
Indirizzo: Lievens, A Free Univ Brussels, Ctr Bedrijfsecon, 808 Route Lennik, Brussels, Belgium Free Univ Brussels 808 Route Lennik Brussels Belgium Belgium
Citazione:
A. Lievens et al., "Linking communication to innovation success in the financial services industry: a case study analysis", INT J S IND, 10(1), 1999, pp. 23-47

Abstract

Reports the findings of an exploratory case study research on the contribution of internal and external communication to the commercial success of financial service innovations. An extensive case study research involving four innovation projects was conducted within a leading Belgian bank. The deskresearch and the 32 in-depth interviews with senior managers and project leaders served as a platform for theory development A propositional framework was developed that offers a contingency perspective regarding the role ofcommunication during the different stages of the service innovation process. While many of the existing studies in the field have exclusively focusedon external communication, the effectiveness of internal communication is a critical success factor Furthermore path dependency effects were created in the project life-cycle of the financial service innovation projects Finally, the findings suggest that the effectiveness of internal and external communication depends on the level of intangibility, heterogeneity, simultaneity and Perishability of the new service offering.

ASDD Area Sistemi Dipartimentali e Documentali, Università di Bologna, Catalogo delle riviste ed altri periodici
Documento generato il 06/04/20 alle ore 21:53:06