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Titolo:
THE INFLUENCE OF PROTOTYPIC VALUES ON THE VALIDITY OF STUDIES USING TIME ESTIMATES
Autore:
HORNIK J; CHERIAN J; ZAKAY D;
Indirizzi:
UNIV CAMBUS,FAC MANAGEMENT,LEON RECANATI GRAD SCH BUSINESS ADM,POB 39010 TEL AVIV ISRAEL UNIV ILLINOIS CHICAGO IL 60680 TEL AVIV UNIV,DEPT PSYCHOL IL-69978 TEL AVIV ISRAEL
Titolo Testata:
Journal of the Market Research Society
fascicolo: 2, volume: 36, anno: 1994,
pagine: 145 - 147
SICI:
0025-3618(1994)36:2<145:TIOPVO>2.0.ZU;2-N
Fonte:
ISI
Lingua:
ENG
Soggetto:
BEHAVIORAL FREQUENCY QUESTIONS;
Tipo documento:
Article
Natura:
Periodico
Settore Disciplinare:
Social Sciences Citation Index
Citazioni:
3
Recensione:
Indirizzi per estratti:
Citazione:
J. Hornik et al., "THE INFLUENCE OF PROTOTYPIC VALUES ON THE VALIDITY OF STUDIES USING TIME ESTIMATES", Journal of the Market Research Society, 36(2), 1994, pp. 145-147

Abstract

Surveys that use self-reports of time-based activities might suffer from a response tendency to round values. Evidence presented in this paper shows that temporal reports contain a rounding bias, which means that prototypic decimal digits such as 0 and 5 are overused. This bias is especially severe for larger values, for hurried data collection methods and retrospective reports.

ASDD Area Sistemi Dipartimentali e Documentali, Università di Bologna, Catalogo delle riviste ed altri periodici
Documento generato il 24/09/20 alle ore 05:07:14