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Titolo:
COMPETITIVE STRATEGIES AND NEW TECHNOLOGY - AN EMPIRICAL-INVESTIGATION IN THE UK POLYMER PROCESSING-INDUSTRY
Autore:
BUTLER RJ; COATES PD; PIKE RH; PRICE DHR; TURNER RS;
Indirizzi:
UNIV BRADFORD,CTR MANAGEMENT,EMM LANE BRADFORD BD9 4JL W YORKSHIRE ENGLAND UNIV BRADFORD,DEPT MECH & MFG ENGN BRADFORD BD7 1DP W YORKSHIRE ENGLAND
Titolo Testata:
R & D Management
fascicolo: 4, volume: 26, anno: 1996,
pagine: 335 - 343
SICI:
0033-6807(1996)26:4<335:CSANT->2.0.ZU;2-R
Fonte:
ISI
Lingua:
ENG
Tipo documento:
Article
Natura:
Periodico
Settore Disciplinare:
Physical, Chemical & Earth Sciences
Physical, Chemical & Earth Sciences
Citazioni:
14
Recensione:
Indirizzi per estratti:
Citazione:
R.J. Butler et al., "COMPETITIVE STRATEGIES AND NEW TECHNOLOGY - AN EMPIRICAL-INVESTIGATION IN THE UK POLYMER PROCESSING-INDUSTRY", R & D Management, 26(4), 1996, pp. 335-343

Abstract

This paper examines how companies can achieve competitive advantage by fitting their business strategies to the way in which new technologyimplementation is managed. In particular, the inter-relationship between strategy, technology and performance is examined. Five strategic types and seven types of technological objectives were used to find combinations which were associated with high performance. It was found that companies pursuing a prospector strategy (a strategy based on product innovation) combined with technological objectives emphasizing marketing, image and technical development were the highest performing group of companies. The fewest performing companies were those where strategy was dominated by price competition. The general conclusion of thepaper is that, in order to achieve competitive advantage, companies need to see technology objectives as an inherent part of strategy. The study was carried out on a sample of twenty companies within the polymer processing industry, but the findings should be applicable to companies in other industries, and particularly to smaller companies.

ASDD Area Sistemi Dipartimentali e Documentali, Università di Bologna, Catalogo delle riviste ed altri periodici
Documento generato il 28/11/20 alle ore 04:54:45