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Titolo:
EVALUATION OF MEDIA ADVOCACY EFFORTS WITHIN A COMMUNITY TRIAL TO REDUCE ALCOHOL-INVOLVED INJURY - PRELIMINARY NEWSPAPER RESULTS
Autore:
TRENO AJ; BREED L; HOLDER HD; ROEPER P; THOMAS BA; GRUENEWALD PJ;
Indirizzi:
PACIFIC INST RES & EVALUAT,PREVENT RES CTR BERKELEY CA 94704
Titolo Testata:
Evaluation review
fascicolo: 4, volume: 20, anno: 1996,
pagine: 404 - 423
SICI:
0193-841X(1996)20:4<404:EOMAEW>2.0.ZU;2-T
Fonte:
ISI
Lingua:
ENG
Tipo documento:
Article
Natura:
Periodico
Settore Disciplinare:
Physical, Chemical & Earth Sciences
Citazioni:
13
Recensione:
Indirizzi per estratti:
Citazione:
A.J. Treno et al., "EVALUATION OF MEDIA ADVOCACY EFFORTS WITHIN A COMMUNITY TRIAL TO REDUCE ALCOHOL-INVOLVED INJURY - PRELIMINARY NEWSPAPER RESULTS", Evaluation review, 20(4), 1996, pp. 404-423

Abstract

This article examines coverage of alcohol-related topics in local newspapers as applied to a conceptual model of media advocacy being tested in a five-component community trial to reduce alcohol-involved injuries. Based on a literature review of determinants of exposure of newspaper articles, it uses a composite measure that rakes into account thelikelihood that given articles will be read. This measure is evaluated in terms of the timing of media advocacy training, technical consultation, and resulting media advocacy efforts. Three hypotheses find support. First, postintervention levels of coverage across experimental communities appear generally higher than similar preintervention coverage. Second although postintervention local and county coverage appearshigher across experimental communities, no equivalent effect is present across comparison communities. Third, increases in local and countycoverage in experimental communities were not matched by increases instare and national coverage in these communities.

ASDD Area Sistemi Dipartimentali e Documentali, Università di Bologna, Catalogo delle riviste ed altri periodici
Documento generato il 23/10/20 alle ore 07:59:57