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Titolo:
ATTITUDE ASSESSMENT IN NONWESTERN COUNTRIES - CRITICAL MODIFICATIONS TO LIKERT SCALING
Autore:
CARR SC; MUNRO D; BISHOP GD;
Indirizzi:
UNIV NEWCASTLE,DEPT PSYCHOL NEWCASTLE NSW 2308 AUSTRALIA NATL UNIV SINGAPORE SINGAPORE 0511 SINGAPORE
Titolo Testata:
Psychologia
fascicolo: 1, volume: 39, anno: 1996,
pagine: 55 - 59
SICI:
0033-2852(1996)39:1<55:AAINC->2.0.ZU;2-2
Fonte:
ISI
Lingua:
ENG
Soggetto:
PSYCHOLOGY;
Tipo documento:
Article
Natura:
Periodico
Settore Disciplinare:
Physical, Chemical & Earth Sciences
Citazioni:
34
Recensione:
Indirizzi per estratti:
Citazione:
S.C. Carr et al., "ATTITUDE ASSESSMENT IN NONWESTERN COUNTRIES - CRITICAL MODIFICATIONS TO LIKERT SCALING", Psychologia, 39(1), 1996, pp. 55-59

Abstract

We draw together a wide body of evidence which indicates (a) that people living in non-western cultures place less value than westerners on''cognitive consistency'' (Festinger, 1957), and (b) that western assessment procedures such as Likert scaling nevertheless continue to predominate. Likert scaling is predicated on the construct of a pervasivedesire to create ''cognitive consistency'' among one's cognitions. Rigid application of Likert type procedures in non-western countries maytherefore result in invalid attitude measures. To combat these threats to validity, we recommend greater use of (i) qualitative techniques such as projective measures, (ii) confirmatory or exploratory factor analysis, and (iii), where appropriate, behaviorally focused instruments such as Guttman and Thurstone scales.

ASDD Area Sistemi Dipartimentali e Documentali, Università di Bologna, Catalogo delle riviste ed altri periodici
Documento generato il 09/08/20 alle ore 23:34:39