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Titolo:
COMPETITIVE STRATEGIES IN THE CRAFT PRODUCT RETAILING INDUSTRY
Autore:
KEAN RC; NIEMEYER S; MILLER NJ;
Indirizzi:
UNIV NEBRASKA,DEPT TEXT CLOTHING & DESIGN LINCOLN NE 68583 IOWA STATE UNIV SCI & TECHNOL AMES IA 50011
Titolo Testata:
Journal of small business management
fascicolo: 1, volume: 34, anno: 1996,
pagine: 13 - 23
SICI:
0047-2778(1996)34:1<13:CSITCP>2.0.ZU;2-3
Fonte:
ISI
Lingua:
ENG
Soggetto:
ORGANIZATIONAL PERFORMANCE; GENERIC STRATEGIES;
Tipo documento:
Article
Natura:
Periodico
Settore Disciplinare:
Physical, Chemical & Earth Sciences
Citazioni:
22
Recensione:
Indirizzi per estratti:
Citazione:
R.C. Kean et al., "COMPETITIVE STRATEGIES IN THE CRAFT PRODUCT RETAILING INDUSTRY", Journal of small business management, 34(1), 1996, pp. 13-23

Abstract

A potentially profitable product category for retailers in tourist regions is handcrafted items. Porter's theory of competitive strategies served al the guiding framework for this study, which examined competitive strategies used by retailers who market crafts to tourists. Craftretailers (n=373) in three Midwestern states responded to a mailed questionnaire about their businesses and their selected tactics for competing in the crafts retail market. Retailers relied on strategies thatminimized operational costs while considering quality, uniqueness, and innovation as important in their marketing efforts. Store type and number of years in business affected which strategies were used.

ASDD Area Sistemi Dipartimentali e Documentali, Università di Bologna, Catalogo delle riviste ed altri periodici
Documento generato il 29/11/20 alle ore 06:36:10