Catalogo Articoli (Spogli Riviste)

OPAC HELP

Titolo:
EVERYDAY MARKET HELPING-BEHAVIOR
Autore:
PRICE LL; FEICK LF; GUSKEY A;
Indirizzi:
UNIV S FLORIDA,COLL BUSINESS TAMPA FL 33620 DUQUESNE UNIV PITTSBURGH PA 15219 UNIV PITTSBURGH,JOSEPH M KATZ GRAD SCH BUSINESS PITTSBURGH PA 15260
Titolo Testata:
Journal of public policy & marketing
fascicolo: 2, volume: 14, anno: 1995,
pagine: 255 - 266
SICI:
0743-9156(1995)14:2<255:EMH>2.0.ZU;2-M
Fonte:
ISI
Lingua:
ENG
Soggetto:
WORD-OF-MOUTH; CONSUMER INFORMATION; PRODUCT CATEGORIES; MEASUREMENT ISSUES; EXTERNAL SEARCH; INVOLVEMENT; SEEKING; PERSONALITY; ENVIRONMENT; AUTOMOBILES;
Tipo documento:
Article
Natura:
Periodico
Settore Disciplinare:
Physical, Chemical & Earth Sciences
Citazioni:
84
Recensione:
Indirizzi per estratti:
Citazione:
L.L. Price et al., "EVERYDAY MARKET HELPING-BEHAVIOR", Journal of public policy & marketing, 14(2), 1995, pp. 255-266

Abstract

Research in marketing includes many examples of consumers helping other consumers. However; most research has studied helping behavior fromthe recipients' perspective by examining the use of personal sources of information. Consequently, very little is known about the prevalence of market helping or why market helpers provide assistance. The authors examine the incidence of a variety of everyday market helping activities and identify a few key antecedents of market helping behavior The results of a study of 302 heads of household confirm significant relationships between market helping and two hypothesized predictors: general altruism and marketplace involvement. The market maven constructis shown to mediate completely the relationship of these predictors with market helping behavior The authors discuss the implications of the results for public policymakers and consumer welfare.

ASDD Area Sistemi Dipartimentali e Documentali, Università di Bologna, Catalogo delle riviste ed altri periodici
Documento generato il 05/12/20 alle ore 06:44:13