Catalogo Articoli (Spogli Riviste)

OPAC HELP

Titolo:
COMMUNITY MOBILIZATION, ORGANIZING, AND MEDIA ADVOCACY - A DISCUSSIONOF METHODOLOGICAL ISSUES
Autore:
TRENO AJ; HOLDER HD;
Indirizzi:
PREVENT RES CTR BERKELEY CA 00000
Titolo Testata:
Evaluation review
fascicolo: 2, volume: 21, anno: 1997,
pagine: 166 - 190
SICI:
0193-841X(1997)21:2<166:CMOAMA>2.0.ZU;2-0
Fonte:
ISI
Lingua:
ENG
Soggetto:
PREVENTION; TRIAL;
Tipo documento:
Article
Natura:
Periodico
Settore Disciplinare:
Physical, Chemical & Earth Sciences
Citazioni:
15
Recensione:
Indirizzi per estratti:
Citazione:
A.J. Treno e H.D. Holder, "COMMUNITY MOBILIZATION, ORGANIZING, AND MEDIA ADVOCACY - A DISCUSSIONOF METHODOLOGICAL ISSUES", Evaluation review, 21(2), 1997, pp. 166-190

Abstract

Community Mobilization refers to those activities that prepare communities to accept, receive, and support prevention interventions designed to reduce alcohol-involved trauma Media advocacy refers to the strategic use of media by those seeking to advance a social or public policy initiative. Within the Community Prevention Trial, both of these activities were critical elements. This article presents the evaluation design for community mobilization and media advocacy implemented for the project. Here the authors argue for the need to include both structured and unstructured community monitoring instruments, coding of localalcohol-related news coverage and surveying community members about the exposure to alcohol-related problems, and support for project interventions. This article also presents an audience segmentation analysisand discusses the implications of this analysis for media advocacy efforts.

ASDD Area Sistemi Dipartimentali e Documentali, Università di Bologna, Catalogo delle riviste ed altri periodici
Documento generato il 24/09/20 alle ore 21:27:35